ObjectPrism™ Activity Mapper™
ObjectPrism™Activity Mapper™ changes the way you implement real-time personalization by providing a detailed map of usage patterns for each visitor segment on a site and the tools to build a data-driven personalization plan that integrates with a Sitecore™ site's real-time personalization.
Designing personalization can be very complex and time consuming. While Sitecore provides a robust framework for displaying dynamic content, deciding involves a spreadsheet and a lot of informed guessing about actual content and when to display it. Activity Mapper changes the game in these ways:
Mapping Usage Patterns: Our pattern language allows you to segment visitors by behavior. Our Engagement Audit Technology builds an exhaustive set of reports that measure usage patterns for each segment and engagement goal.
Building segment usage profiles and a data-driven personalization plan: Using tools to profile segment usage, UX pro can build the knowledge of the customer journey and Identify what content to display when and to whom. This knowledge of how visitors interact with site content and engagement goals enables you to design tight fitting personalization.
Activity Mapper software revolutionizes the speed and accuracy of implementing real-time personalization by basing the plan on actual patterns instead of expert opinion.
Please contact us if you would like to participate in our private Beta program.